Milwaukee, WI  ·  Open to Work

Maxwell
Friedl

Creative professional with a background in digital media, internet culture, and content strategy. Video editing, image design, social media — done with purpose.

About Me

I graduated from the University of Wisconsin–Milwaukee with a Bachelor's in Digital Arts and Culture and a minor in Journalism, Advertising, and Media Studies. My degree covered everything from internet culture and digital storytelling to content strategy and social media — alongside hands-on work in Adobe Premiere Pro and Photoshop.

Over the years I've edited videos, designed thumbnails and logos, run social media accounts, operated cameras for live ESPN+ streams, and worked with content creators and brands as a freelancer. I'm at my best when creativity meets strategy.

I'm actively seeking a full-time role in video production, social media, content creation, or digital design where I can put these skills to full use.

Quick Facts

Degree: B.A. Digital Arts & Culture, UWM — May 2023
Minor: Journalism, Advertising & Media Studies
Tools: Adobe Premiere Pro, Photoshop, Illustrator, Canva
Experience: Video editing, live production, social media, freelance design
Location: Milwaukee, WI — open to hybrid/remote
Freelancing since: 2016

Selected Work

Podcast Edit Reel
Short-form video edits clipped from the Crash Dummies Podcast for TikTok, Instagram Reels, and YouTube Shorts — cut using Adobe Premiere Pro.
YouTube Thumbnail Designs
YouTube thumbnails designed for friends and online influencers using Adobe Photoshop and Illustrator — built to grab attention and drive clicks.
Freelance Design Work
Logos, YouTube banners, cover art, and flyers designed for clients and friends since 2016 — a mix of Photoshop, Illustrator, and Canva projects.
Student Projects
Academic work from UWM's Digital Arts & Culture program — covering digital storytelling, social media strategy, content creation, and more.
Photography
Film and digital photography — 35mm color negative film shot on a Canon AE-1 Program and a Minolta point-and-shoot, plus digital work.

Skills & Tools

🎞️ Adobe Premiere Pro
🖌️ Adobe Photoshop
✏️ Adobe Illustrator
🟩 Canva
📱 Social Media Strategy
📹 Live Video Production
🌐 Internet Culture & Trends
✂️ Short-Form Video Editing
🤖 AI Knowledge & Experience

Experience

Video & Production
Multimedia Assistant
UWM Athletics — ESPN+
Aug 2021 – Feb 2023
Video Editor
Crash Dummies Podcast
Mar 2023 – Apr 2023
Freelance Video & Image Design
Self-employed
2016 – Present

Social Media
Research Asst. & Social Media Coordinator
UWM Center for 21st Century Studies
Spring 2023
Social Media Content Creator & Coordinator
UWM — JAMS Department
Fall 2023
Professional
Warehouse Associate / Field Tech
Munger Technical Services
May 2026 – Present
Member Services Representative
Rakuten Rewards
Oct 2023 – May 2026

Education
B.A. Digital Arts & Culture
University of Wisconsin–Milwaukee
Graduated May 2023
Minor: Journalism, Advertising & Media Studies
University of Wisconsin–Milwaukee
Graduated May 2023
Digital Arts & Culture Student Council
UWM
Sep 2022 – May 2023

Resume

Maxwell Friedl
Milwaukee, WI · 815-871-6564 · maxfriedl@gmail.com · Portfolio · LinkedIn
Creative professional with a background in digital media, internet culture, and content strategy. Experienced in video editing and image design using Adobe Premiere Pro and Photoshop, with hands-on work in social media content creation, live video production, and freelance design. Seeking a role where creativity, digital fluency, and media skills can be put to full use.
Competencies & Key Skills
  • Social Media Strategy & Content Creation
  • In touch with internet trends & culture
  • Video Editing (Adobe Premiere Pro)
  • Team player, goal-driven, adaptable
  • Image Design (Adobe Photoshop, Illustrator)
  • Able to multitask and work under pressure
  • Canva
  • Computer proficiency
  • AI Knowledge & Experience
Education
University of Wisconsin–Milwaukee (UWM) May 2023
Bachelor's in Digital Arts and Culture  |  Minor in Journalism, Advertising, and Media Studies
Current Experience
Warehouse Associate / Assistant / Field Tech May 2026 – Present
Munger Technical Services — Milwaukee, WI
  • Running cable for cameras, phones, and WiFi
  • Assisting with general warehouse tasks and shop operations
Video Production & Editing Experience
Multimedia Assistant August 2021 – February 2023
University of Wisconsin–Milwaukee Athletics
  • Operated cameras to stream and record volleyball, basketball, and soccer games on ESPN+
  • Operated the arena video board and big screen
  • Queued ESPN graphics on screen for live stream
  • Set up and broke down equipment for all games
Video Editor — Crash Dummies Podcast March 2023 – April 2023
  • Edited daily podcast clips for TikTok, Instagram Reels, and YouTube Shorts using Adobe Premiere Pro
  • Recorded podcast sessions for archiving and review
  • Featured on the podcast as an offscreen voice
  • Edited short-form video reels for TikTok, Instagram Reels, and YouTube Shorts
Social Media & Content Creation Experience
Research Assistant & Social Media Coordinator Spring 2023
UWM Center for 21st Century Studies
  • Assisted in creating a semester-long social media plan
  • Presented plans for approval and incorporated revisions
  • Created posts across Facebook, Instagram, and Pinterest
Social Media Content Creator & Coordinator Fall 2023
UWM — Introduction to Social Media and SEO Course
  • Developed a social media strategy plan for the Journalism, Advertising, and Media Studies accounts
  • Created and scheduled a variety of social media posts monthly
  • Researched and analyzed social media post statistics
  • Engaged with Milwaukee influencers on behalf of the JAMS social media accounts
  • Created a Facebook and Twitter advertisement for the JAMS accounts
Customer Service Experience
Member Services Representative October 2023 – May 2026
Rakuten.com / Rakuten Rewards
  • Responded to member emails regarding missing Cash Back
  • Added missing orders to member accounts
  • Re-issued missing checks and PayPal payments to members
  • Assisted with updating member mailing and email addresses
Freelance Work
Video Editing & Image Design 2016 – Present
  • Designed YouTube thumbnails for friends and online influencers
  • Designed logos, YouTube banners, cover art, and flyers
  • Edited gaming video highlight reels with music and clip placement
Additional Experience
Arborist Assistant August 2022 – Present (Seasonal)
Cooper's Hawk Tree Care
  • Assisted arborist with general landscaping and tree maintenance
Banquet Server July 2021 – June 2022
Saz's Hospitality Group
  • Served food at weddings, festivals, company events, and fundraisers
  • Attended to customer questions and concerns
  • Assisted with event setup and takedown
Grill Cook September 2023 – October 2023
Chipotle Mexican Grill
  • Operated grill and stovetop; prepared food before opening and throughout the day
Leadership & Student Involvement
Digital Arts and Culture Student Council Member September 2022 – May 2023
University of Wisconsin–Milwaukee
  • Contacted lead UWM website designer to communicate student council visions for site updates
  • Brainstormed and implemented strategies to recruit students for membership
  • Helped plan and host semesterly events for the Student Council
  • Represented the student organization at UWM fairs

Open to opportunities.
Say hello.

Whether you have a role, a project, or just want to connect — reach out anytime.